Branding 101: Let’s Talk Logos
Jul 12
Your logo is one of the most valuable tools your business has. You'll find your logo on your website, business cards, social media, signs, uniforms, packaging, and promotional items. Often, it'...
Continue Reading5 Healthy Tips for Business Trips
Feb 14
So, you're traveling for work again. There are only 365 days in the year, can you recall how many days you've been on the road? It doesn't matter if you are traveling internationally to Hong Kong,...
Continue ReadingYour Guide to Decoration Methods: Part 1
Jan 16
How do you decide which type of decorating method to use when so many possibilities are available for customized apparel and products? Each decorating choice has various advantages. In this blog, w...
Continue ReadingSustainability & Environmental Responsibility: Why it Matters
Jan 1
As the reality of our planet's changing climate is becoming more and more apparent, being committed to sustainability has become a business imperative in the eyes of consumers. According to a 2018 ...
Continue Reading5 Tips for Boosting Social Media Engagement
Oct 4, 2025
Social media is used for different purposes. News outlets tweet out breaking news, fashion trends are posted on Instagram, and political ads are promoted through Facebook. Social media platforms ar...
Continue Reading6 Reasons You Need a Company Store
Sep 4, 2025
As more and more companies turn towards e-commerce, shopping online has never been easier or more enjoyable. Ordering branded products is no exception! Company stores give you a convenient and comp...
Continue ReadingWhy You Need Promotional Products
Jul 29, 2025
In a world of ever-changing advertisement trends, there is one marketing solution that never grows old - promotional products. Studies show promotional products were ranked as the highest advertisi...
Continue Reading5 Fail-Proof Ideas for Your Business Instagram
Jun 16, 2025
What generates over 95 million photos and videos each day, 4.2 billion likes daily and has 700 million active users? You guessed it - Instagram. This photo and video sharing social platform have re...
Continue Reading8 Graphic Design Mistakes to Avoid
Apr 6, 2025
From social media graphics and website layouts to creating a cohesive grouping of promotional products, there are plenty of opportunities to flex your creative muscles and grow your business at the...
Continue ReadingThe Power of Promo: Why People Love Freebies
Mar 23, 2025
Getting free items can feel like winning the lottery. Whether it's a free sample at the grocery store or a free trial of your favorite streaming service, it is always exciting to get something for ...
Continue Reading3 Things Every Busy Professional Needs
Feb 1, 2025
If there's one thing we never have enough of, it's time. We haven't quite figured out a way to freeze time yet, but we have found ways to save it. If you're a busy professional, these three FREE pl...
Continue ReadingHow to Protect Your Business From Hackers
Dec 5, 2024
Business owners have a lot to lose in the event of an unfortunate data breach. From intellectual property to customer lists to bank account numbers, hackers have their eyes set on the most invaluab...
Continue ReadingUsing Customer Profiles to Find the Perfect Promo Products
Nov 28, 2024
When business owners are asked about the customers they serve, many times, their response is: "Well, we serve everyone..." If a company served everyone, it would be impossible to build a successfu...
Continue ReadingThe Best Apps For Organization
Oct 30, 2024
For many of us, keeping organized and productive seems to be the goal that haunts us throughout the year - especially in an increasingly digital age where social media, a million calendar reminders...
Continue ReadingYour Product Decorating Questions Answered
Sep 17, 2024
You encounter promo products every single day. You hold them, wear them, and maybe even smell them. But, did you know every one of these products goes through an extensive design process, whether t...
Continue ReadingYour Graphic & Web Design Cheat Sheet
Sep 10, 2024
The world of graphic and web design is complicated and there is a lot of terminology out there to learn. To help you out, we've put together a cheat sheet with answers to some of the top graphic de...
Continue ReadingCustomer Experience + Branding: The Relationship Goals of Marketing
Mar 6, 2024
Customer experience can make or break your company. How you and your employees treat customers directly reflects your brand's values. But the truth is, positive customer experiences can be difficul...
Continue ReadingLeading the Workplace: How to Develop Your Leadership Skills
Jan 22, 2024
Do you want to lead? Or, are you already in a management or supervisory role and want to be the best leader you can be? Then we've got good news for you. No matter what your current position is lik...
Continue ReadingGeneration Z vs. Millennials: What’s the Difference?
Dec 1, 2023
We're all familiar with the stereotypes that characterize the millennial generation- avocado toast, "killing" chain restaurants, and being social media obsessed. But what actually defines a millenn...
Continue Reading7 Ways to Instantly Make Your Website More User-Friendly
Sep 25, 2023
With more and more people preferring to conduct business exclusively online, a user-friendly website isn't just desirable, it's required if you want to be successful. These seven tips will help you...
Continue ReadingYour Guide to Promotional Shirts
Apr 2, 2023
If you've ever run a 5k or attended a basketball game, chances are you've got a promotional shirt in your drawers somewhere. According to PPAI's 2019 Consumer Study, wearables are the #1 most popul...
Continue ReadingCorporate Social Responsibility and the Beauty of Giving Back
Jan 21, 2023
Organizing a fundraising event. Donating food to a local animal shelter. Serving at a soup kitchen. No matter what you do to give back, volunteering feels pretty good, doesn't it? But it doesn't h...
Continue ReadingWhat Millennials Want (And How to Work With Them)
Jan 14, 2023
Many people agree that there is a high demand to diversify the workforce with young specialists bearing fresh ideas and new perspectives. Furthermore, we need to prepare this growing generation for...
Continue ReadingThe Power of Perceived Value
Jul 19, 2022
In marketing terminology, perceived value is what consumers think a product is worth to them. Outside factors like personal memories or associations, celebrity endorsements, resemblance to a higher...
Continue ReadingThe Secrets to Attracting Ideal Customers
Jul 4, 2022
You put together the business plan, signed the lease, designed an informative website and...*crickets*. It can be pretty discouraging when you put in the effort, but you're not attracting your id...
Continue ReadingPros and Cons of Company-Branded Clothing
Apr 29, 2022
Pros and Cons of Company-Branded Clothing: As a company owner, you may be wondering if company-branded clothing is right for your business. There are pros and cons to having company-branded clo...
Continue Reading6 Books That Every Business Owner Should Read
Mar 30, 2022
As business owners, it's crucial to understand the trends that affect your industry and your company. Each day, you consume an incredible amount of data, statistics, and research. However, it's als...
Continue ReadingGiving Back: The Importance of Corporate Social Responsibility
Mar 23, 2022
Whether you're putting together a fundraiser, donating food to a local shelter, or volunteering at a soup kitchen, supporting causes you care about makes you feel good and makes the world a better ...
Continue ReadingGraphic Design Terms Everyone Should Know
Feb 28, 2022
It can be hard to communicate with a design team on a project when the designers speak their very own language. That's why we have a rundown of words you may come across frequently that can save y...
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